Owners Alison Keith and Alan Fraser are relative newcomers to the GWR hood, but after 18 years trading in Ruthven Lane, these folks certainly know their style stuff.
Owners Alison Keith and Alan Fraser are relative newcomers to the GWR hood, but after 18 years trading in Ruthven Lane, these folks certainly know their style stuff. They’ve brought all of that know-how with them to Great Western Road, and say proudly that they’ve learned to be very good at “curating clothing”. Indeed the glorious garments and soft furnishings on show in their shop demonstrates their ability to understand the ever-changing tastes of their diverse clientele. What’s more, these folks are meeting a growing demand for sustainable slow fashion .
Relocating to Great Western Road has provided Alan and Alison with a new customer base as well as a bright, fresh location for loyal long-termers. Their picture window gives them an unparalleled perspective of the street and of local life, and the couple are delighted to have struck up friendships and positive working partnerships with other local businesses.
As well as featuring larger-than-life-size on Visa’s recent shop local campaign, A&A can see so much potential and commercial benefit from working together with other local traders. They’d just love to see Great Western Road develop distinct identity for itself the same way that, for example, Stockbridge in Edinburgh has done.
Marketing this new vibrant brand would be crucial for commercial success, but there’s so much scope for promotion of the artisan, specialist and independent businesses operating in the area. Yes, together local business could host events, pop-ups and markets to attract locals and visitors alike, but even better would be a collective commercial effort to promote the area through traditional and modern marketing. For Alison and Alan, the digital world offers so much scope to shout about the very special, and stylish, nature of Great Western Road